Conflict-Free Fashion Jewellery

The papers are currently filled with reports about Naomi Campbell and the conflict diamonds she may or may not have received from former Liberian President Charles Taylor back in 1997. The fact that Campbell is directly involved in the case gives it more exposure than it might otherwise have but the fact remains that blood diamonds have been mined and traded for years.



This is the ugly side of the world of jewellery, the side where African men are manipulated and even enslaved to dig in diamond mines in order to help corrupt individuals, governments and corporations get rich.



However, the stunning selection of fashion jewellery at PrettyCool is as far from conflict as you could imagine. We are constantly sourcing new jewellery to keep up with the latest fashion trends and you can rest assured that there is nothing unethical about our business. We care about making people look good and feel great and all at fantastic prices, but not at a cost to humanity.

How to Look After Your Fashion Jewellery

If you have found a beautiful piece of jewellery on our site that you just love, you will want to make sure that you have it for years, so here are a few tips to help you look after your fashion jewellery:



• A Time and a Place

We know how much people love great jewellery but there are a few times when it is not advisable to wear your favourite pieces. If you are performing vigorous tasks like cleaning or gardening or playing sports avoid wearing jewellery to protect it from loss or damage.

• Clean it Properly

It is important to clean jewellery regularly and thoroughly but make sure you use a professional cleaning agent.

• Avoid the Pool

Even if you are on holiday in Saint-Tropez and you’re draped in dazzling fashion jewellery make sure you take it off before you take a dip in the pool, as chlorine can discolour and damage it.