The papers are currently filled with reports about Naomi Campbell and the conflict diamonds she may or may not have received from former Liberian President Charles Taylor back in 1997. The fact that Campbell is directly involved in the case gives it more exposure than it might otherwise have but the fact remains that blood diamonds have been mined and traded for years.
This is the ugly side of the world of jewellery, the side where African men are manipulated and even enslaved to dig in diamond mines in order to help corrupt individuals, governments and corporations get rich.
However, the stunning selection of fashion jewellery at PrettyCool is as far from conflict as you could imagine. We are constantly sourcing new jewellery to keep up with the latest fashion trends and you can rest assured that there is nothing unethical about our business. We care about making people look good and feel great and all at fantastic prices, but not at a cost to humanity.
Tuesday, 24 August 2010
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